Occult comes from the Latin word occultus, which means "hidden" or "secret".
A state of mind rather than the state of reality...
Save The Parade’s FW 2025 campaign, "Spells", unveils four captivating print narratives that dive into the rich spiritual tapestry of the 1960’s and ’70s counterculture. Exploring Eastern Mysticism, Voodoo or (Vodou), magical practices, and astrology, this collection shines a light on the diverse “occult” interests that fascinated the hippie movement and have been labeled “occult” in the context of Western views.
In the philosophy of English occultist Aleister Crowley, "Magick" is defined as the practice of manifesting change through the power of one's own will. It's about aligning oneself with natural forces to manifest an intention, rather than cultivating supernatural powers. Crowley's philosophy resonated with a generation seeking liberation from traditional norms and exploring personal freedom.
Save The Parade’s “Spells” considers the 1960s counterculture’s genuine expression of individuality and creativity juxtaposed with kitsch; and cultural exploration. It nods to the innocence and naïveté of the movement, and reflects on the idea that...
Magick is everywhere
The Things That Make My Heart Pump
Turn On, Tune In, Drop Out
