Save The Parade

Save The Parade’s FW 2025 campaign, "Spells", unveils four captivating print narratives that dive into the rich spiritual tapestry of the 1960’s and ’70s counterculture. Exploring Eastern Mysticism, Voodoo or (Vodou), magical practices, and astrology, this collection shines a light on the diverse “occult” interests that fascinated the hippie movement and have been labeled “occult” in the context of Western views.

English occultist, Aleister Crowley, taught “Magick” is the science and art of causing change to occur in conformity with the will. It's about aligning oneself with natural forces to manifest an intention, rather than cultivating supernatural powers. Crowley's philosophy resonated with a generation seeking liberation from traditional norms and exploring personal freedom.