We are the day trippers, the star-gazers... we are SAVE THE PARADE, a lifestyle label inspired by dusty albums and the Summer of Love. We would like to invite you on a journey through our deepest passions, peculiar obsessions and love of all things... far out.

Save The Parade (STP) embraces the nonconformist lifestyle that runs through the veins of the girls that stay up till the suns up, host wild rooftop parties, make art, write music, and dream on the beach under the stars. The brand is deeply inspired by the conscious expanding nature of the 1960's and 70's, a time of experimentation, political activism and sexual liberation.

Michelle Walker, visionary and owner of Save The Parade, resides in Sunset Beach, California, where she designs STP silhouettes and develops the unique prints that are showcased on her garments. As a young teenager, Michelle discovered her parent's vinyl collection and became fascinated with the psychedelic illustrations and color-faded photographs that adorned the album covers. She see's STP as an exploratory analysis of her curiosity and passion for such a far-out era. 

STP has partnered with retailers such as Free people and Dolls Kill, and has graced the shelves of more than 100 high-end boutiques across the nation since 2014.

Until next time... "turn on, tune in, drop out".